Slow WordPress has causes. We find them.
Speed plugins treat symptoms; we treat causes. Our optimization work starts with measurement, ends with before-and-after numbers you can verify yourself, and targets the metrics that matter — Google's Core Web Vitals and, more importantly, how fast the site feels to your visitors.
Slow costs real money
- Visitors leave. Bounce probability rises steeply with every second of load time — on mobile connections, a slow site is an empty site.
- Google notices. Core Web Vitals are a ranking signal. A slow site is quietly losing search positions to faster competitors.
- Conversions drop. For stores especially: measured across industry studies, faster checkouts convert meaningfully better.
- Everything else gets harder. Slow admin screens waste your team's hours every single week.
Cause-level fixes, not plugin roulette
Image & asset pipeline
Responsive sizes, modern formats, lazy loading done correctly — images are the number-one cause of slow WordPress and the fastest win.
Caching done properly
Page, object and browser caching configured for how your site actually works — including the WooCommerce cases where naive caching breaks carts.
Plugin & theme audit
Every plugin is a cost. We profile which ones burn your load time and replace, remove or configure the offenders. Page builders get an honest assessment.
Database cleanup
Years of revisions, transients, and orphaned tables from long-deleted plugins. Cleaned, indexed, and set to stay clean.
Third-party script control
Tag managers, chat widgets, tracking pixels — often half the load time. We measure each one so you can decide what earns its keep.
Hosting reality check
Sometimes the answer is that £3/month shared hosting can't do better. We'll show you the evidence and recommend proportionate options — including our own managed hosting only when it genuinely fits.
Measured before, measured after
Every engagement starts with a baseline: lab and field data across your key pages and devices. Every engagement ends with the same measurements re-run, side by side. If a fix doesn't move a number, we tell you. Speed work without measurement is just vibes — and quarterly re-checks are built into our Protect and Perform care plans so the gains don't quietly erode.
Common questions
We already have a caching plugin. Why is the site still slow?
Caching hides slowness for repeat anonymous visits; it doesn't fix oversized images, bloated plugins or slow queries — and it does nothing for logged-in users or checkouts. That's why we work at the cause level.
What does speed work cost?
A measured baseline audit with a prioritised fix list is fixed-price; implementation is quoted from that list, so you choose what to spend based on what each fix is worth. Most sites see their biggest gains from the first day of work.
Can you guarantee a PageSpeed score of 100?
We don't chase vanity scores — a 100 on a marketing screenshot is easy to game and worth little. We target the field metrics Google actually ranks on, and real-device load times your visitors actually feel.
Find out what's actually slow
Send your URL and we'll take a first measured look — and tell you honestly whether speed work is worth your money.
Get your site measured