services / ai integration

AI features that ship inside the software you already have

Not another chatbot demo. We integrate AI into real business systems — your CMS, your CRM, your internal tools — and we've already shipped the use cases most companies are still slide-decking: assistants, document chat, support automation, AI reporting.

shipped, not slideware

AI work we've already built

Everything below is a category we've delivered in production — not a capability we're hoping to learn on your budget.

your stack

Built into the platforms we already engineer

AI features fail most often at the integration layer — the plumbing between the model and your real systems. That's exactly the layer we've spent years in:

  • Drupal — AI-assisted content workflows, intelligent search, and document chat built on Drupal's maturing AI ecosystem.
  • Laravel & Node.js — AI features inside your portals, dashboards and bespoke applications: the systems where your data already lives.
  • React & React Native — assistant and chat interfaces, streaming responses, AI-powered UI in web and mobile apps.
  • WordPress — content assistance, site search and support chat for the platform your marketing team runs.
  • Standalone — and when it shouldn't live inside any of them, we build it as its own service with an API into everything else.
// honesty block

When AI is the wrong answer

Plenty of "AI projects" are a lookup table, a well-designed form, or a £30/month SaaS tool wearing a hype costume. If a deterministic solution does the job cheaper and more reliably, we'll tell you — before you've spent anything.

And when AI is the answer, we're honest about its nature: language models can be confidently wrong. Every system we ship is designed around that fact — grounded in your data, cited where it matters, with human review wherever a wrong answer has a real cost.

data & privacy

Your data, handled like it matters

  • Model choice on merit — commercial APIs, EU/UK-hosted endpoints, or self-hosted open models where data residency demands it. We recommend per project, not per partnership deal.
  • UK GDPR by design — data minimisation, clear processing agreements, and configurations where your data is not used to train anyone's models.
  • Access controls carried through — an AI assistant must respect the same permissions your systems already enforce. Document chat that leaks the HR folder is a lawsuit, not a feature.
  • Costs made visible — AI features have running costs. We instrument usage from day one so your monthly bill is a dashboard, not a surprise.
how we work

Prototype first, promises second

  1. Use-case scoping

    Where AI genuinely saves hours or wins revenue in your workflow — ranked by payback, not by demo appeal.

  2. Fixed-price pilot

    A working prototype on your real data in weeks — so decisions get made on evidence, not vendor slides.

  3. Evaluate honestly

    Accuracy measured against real cases, failure modes documented, running costs projected. Sometimes the pilot's answer is "don't scale this" — that's a cheap lesson, and we'll say it.

  4. Ship into production

    Integration with your systems, permissions, monitoring, fallbacks and escalation paths — the engineering that separates a demo from a product.

  5. Monitor & improve

    Models change, prompts drift, usage evolves. AI features go onto a care plan like everything else we build.

scope rank by payback pilot your real data measure accuracy + cost production integrated + monitored stop here a cheap, honest lesson
// every AI project earns production with evidence — or stops at the pilot, cheaply
what shapes the price

What an AI integration actually costs — and why

Pilots run £5,000–£15,000 fixed-price, and where a project lands in that range comes down to three things. First, data readiness: clean, digital, well-organised source material sits at the bottom of the range; scanned archives, inconsistent formats and five systems that disagree with each other push toward the top, because data wrangling is real engineering time. Second, integration depth: a standalone assistant your team visits is simpler than one embedded inside your CRM with permissions mirrored and actions wired in. Third, the accuracy bar: a research aid that speeds a human up can tolerate occasional misses; anything customer-facing needs guardrails, evaluation sets and fallback paths, and that engineering is where careful AI work differs from a weekend demo.

Running costs are the question most agencies dodge, so we'll answer it plainly: for typical business workloads — a document assistant for a mid-size team, support triage on a few hundred tickets a week — model usage generally lands in the tens of pounds per month, not thousands. We project your specific number during the pilot from measured usage, and design with cost ceilings so an unexpectedly popular feature can't produce an unexpectedly horrible invoice. Where volumes are large, self-hosted open-weight models often beat API pricing — another decision the pilot's numbers make for you.

And the question underneath all of it: build now or wait? Our honest take — waiting for the technology to settle means waiting forever, but betting the company on it is equally wrong. The pattern that works is picking one workflow where the payback is obvious, proving it with a measured pilot, and letting the evidence set the pace from there.

faq

Common questions

What does an AI integration cost?

Fixed-price pilots typically run £5,000–£15,000 depending on data complexity; production integrations from £15,000 upwards. Plus running costs (model usage, hosting), which we project during the pilot so there are no surprises.

Which AI models do you use?

Whatever fits the job: leading commercial APIs, EU/UK-hosted endpoints for data-residency requirements, or self-hosted open models where the economics or privacy case demands it. We're not resellers for anyone.

What about hallucinations and wrong answers?

Designed for, not wished away: answers grounded in your own data with citations, confidence thresholds, human review on consequential actions, and honest evaluation numbers before launch — you'll know the real accuracy rate, not a marketing one.

Is our data used to train AI models?

No — we configure providers accordingly and put it in the processing agreement. Where requirements are stricter, self-hosted models keep everything inside your infrastructure.

Can you add AI to software another team built?

Usually, yes — if it has an API or a database we can work with. We start with a short technical review of the existing system.

Do we need our own data scientists to maintain this?

No — that's the point of building AI as engineering rather than research. What we ship runs on managed models with monitoring and a care plan behind it; your team uses it, ours maintains it. If you later hire in-house AI capability, everything is documented and yours to take over.

Which AI models do you use?

Whichever fits the job and your data-protection requirements — commercial APIs with no-training agreements, EU-hosted options, or self-hosted open-weight models for sensitive workloads. We're vendor-neutral and re-evaluate as the market moves, which it does constantly; the architecture we build makes swapping models a configuration change, not a rebuild.

// get in touch

Got a workflow that's eating hours?

Describe it — the tickets, the documents, the reports, the copy-paste ritual — and a developer will tell you honestly whether AI fixes it, what a pilot costs, and what it'll save.

Discuss an AI project